Established in 2004, The Magenta Foundation is Canada’s pioneering non-profit, charitable arts publishing house. Magenta was created to organize promotional opportunities for artists, in an international context, through circulated exhibitions and publications. Projects mounted by Magenta are supported by credible international media coverage and critical reviews in all mainstream-media formats (radio, television and print). Magenta works with respected individuals and international organizations to help increase recognition for artists while uniting the global photography community.
Through its successful emerging photographers program, Flash Forward, Magenta’s expansion into Boston has allowed the organization to set a standard for community collaboration while developing both a domestic and international presence vital to the success of artists. Magenta’s latest diversification and growth will continue through Magenta POP. These pop up art exhibitions will premiere September 2013 in Pittsburgh.