The idea is to remind parents that getting dirty (really dirty) encourages imagination, innovation, and active play.
Fernando Decillis is an award-winning photographer who specializes in making conceptual and lifestyle imagery that tells stories. He was born in Montevideo, Uruguay. When he was 10 years old, he moved with his family to Atlanta, Georgia. He studied photography at Portfolio Center in Atlanta. He has spent his career traveling between the United States and Colombia working on advertising and documentary projects.
Fernando has worked on campaigns for Coca-Cola, Reebok, Claro, The Bayer Company, and many more. His work has been featured in publications such as AdWeek, Vanity Fair, CNN and Bloomberg Businessweek.
In 2015 Fernando was honored by the International Photography Awards with the title of Advertising Photographer of the Year and won a Communication Arts Award of Excellence. He was nominated for International Photographer of the Year for the 2015 Lucie Awards. His work has been exhibited by the Taylor Wessing Photographic Portrait Prize at the National Gallery in London.